WFTO product label launched
The WFTO Label – the first international label that guarantees Fair Trade Organisations operating in any part of the supply chain, from producers to retailers – has been unveiled. With this unique Fair Trade label, consumers will be able to identify products in the international marketplace that meet high economic, social and environmental sustainability criteria. Fair Trade Organisations are fully committed to sustainable production and trade.
The label is backed by a robust and credible Guarantee System. By guaranteeing the organisation as a ‘Fair Trade Organisation’, the WFTO label meets the ever-growing consumers’ demand for a more trustworthy scheme in the international market, which guarantees that handicraft products are produced and traded according to ethical and Fair Trade standards.
Creating opportunities for economically disadvantaged producers, transparency and accountability, payment of a fair price, no child labour or forced labour, long-term trading relations, gender equity and women’s economic empowerment, freedom of association, good working conditions, capacity-building, and respect for the environment are the principles of Fair Trade that organizations should adhere to in order to comply with the Guarantee System and use the WFTO label on their products. The label can be put on packaging or tags of handicraft and food products as an assurance that the products are produced and/or traded by guaranteed Fair Trade Organisations whose practices are checked against these 10 Fair Trade principles globally acknowledged.